website targeting a niche market?
you are following the advice of top Internet Marketers or if you just
happened to have a business that caters to a very specific target audience,
you must be able to find them, and they must be able to find YOU.
the joys of niche marketing is the luxury of tapping into a favorite
hobby, occupation or expertise and building a business around it.
are expanding an existing off-line business by setting up a webpage
you may find your most valuable contacts right in your store. Make some
brochures or cards that announce your online presence, or ask customers
if they'd like to sign up for your online newsletter.
can contact your customers about new products, industry news or specials
with no postage costs or time consuming envelope stuffing.
your subscribers to recommend the site to friends who are interested
in the topic. Even better, have a place on your website to 'tell a friend'.
Your visitor will enter their own email address and name as the sender
of the message to avoid spam complaints. Warning - do not start emailing
the invitee unless they sign up personally for your newsletter.
will really benefit from a newsletter. Create a small free gift, such
as a special report or how-to manual that they will receive with their
subscription. By providing valuable information related to your topic
you will gain the trust of subscribers. By contacting them at least
several times a year - up to once a week if possible - they will always
be reminded of your website when looking for information or products
in your niche.
a website that has informative content. Incorporate the keywords (words
or phrases visitors type into their search engines) into the content
to improve your place in the search engines.
that will set you up as an 'industry expert'. If you don't feel capable
of writing them yourself you can hire a ghostwriter. End the article
with your name, a comment about your business and a link to your website.
Submit your article to relevant websites or ask if website owners would
like to use your contribution. Be sure they agree to keep your name
and website link intact.
find discussion groups that cater to your market. Involve yourself in
their conversations and attach a signature with your website address
if the policies permit. Do not advertise on these groups, however you
may be able to offer your free item when the situation allows.
determine where your market is. Are they parents? Retirees? Home owners?
Pet lovers? If you are selling art supplies you may find hobby sites
will cater to your audience. If you sell information for do-it-yourself
projects you should show up in home decorating as well as financial
sites ('Save Money on Home Building Projects!' for example).
look for new opportunities and offer your best, the rest will follow!
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