have a website then you already know the importance of traffic. Traffic
is to Internet marketing as location is to real estate. It's the only
thing that really matters. If you cannot generate targeted visitors
to your site, you will not make any sales.
Usually the owner or designer of the website is the person designated
to drive traffic to the site. The chief ingredient in generating traffic
is the search engine. Of coarse, you can use advertising, but it's going
to cost you. Using the search engines to generate targeted (interested
in your product) traffic is the least expensive method known.
many website owners do not understand the importance of search engine
visibility, which leads to traffic. They place more importance on producing
a "pretty" website. Not that this is bad, but it is really
secondary to search engine placement. Hopefully, the following list
of common mistakes, made by many website owners, will help you generate
more targeted traffic to your site...after all, isn't that what you
using keywords effectively.
This is probably one of the most critical area of site design. Choose
the right keywords and potential customers will find your site. Use
the wrong ones and your site will see little, if any, traffic.
the same keywords.
When you use the same keywords over and over again (called keyword stacking)
the search engines may downgrade (or skip) the page or site.
pages from other websites.
How many times have you heard or read that "this is the Internet
and it's ok" to steal icons and text from websites to use on your
site. Don't do it. Its one thing to learn from others who have been
there and another to outright copy their work. The search engines are
very smart and usually detect page duplication. They may even prevent
you from ever being listed by them.
keywords that are not related to your website.
Many unethical website owners try to gain search engine visibility by
using keywords that have nothing at all to do with their website. They
place unrelated keywords in a page (such as "sex", the name
of a known celebrity, the hot search topic of the day, etc.) inside
a meta tag for a page. The keyword doesn't have anything to do with
the page topic. However, since the keyword is popular, they think this
will boost their visibility. This technique is considered spam by the
search engines and may cause the page (or sometimes the whole site)
to be removed from the search engine listing.
Somewhat like keyword stacking listed above, this means to assign multiple
keywords to the description of a graphic or layer that appears on your
website by using the "alt=" HTML parameter. If the search
engines find that this text does not really describe the graphic or
layer it will be considered spam.
on hidden text.
You might be inclined to think that if you cannot see it, it doesn't
hurt. Wrong.... Do not try to hide your keywords or keyword phrases
by making them invisible. For example, some unethical designers my set
the keywords to the same color as the background of the web page; thereby,
making it invisible.
on tiny text.
This is another version of the item above (relying on hidden text).
Do not try to hide your keywords or keyword phrases by making them tiny.
Setting the text size of the keywords so small that it can barely be
seen does this.
all search engines are the same.
Many people assume that each search engine plays by the same rules.
This is not so. Each has their own rule base and is subject to change
anytime they so desire. Make it a point to learn what each major search
engine requires for high visibility.
free web hosting.
Do not use free web hosting if you are really serious about increasing
site traffic via search engine visibility. Many times the search engines
will eliminate content from these free hosts.
Forgetting to check for missing web page elements.
Make sure to check every page in your website for completeness, like
missing links, graphics, etc. There are sites on the web that will do
this for free.
just a few of the methods and techniques that you should avoid. Do not
give in to the temptation that these methods will work for you. They
will do more harm than good for your website.
will you spend weeks of wasted effort, you may have your site banned
from the search engines forever. Invest a little time to learn the proper
techniques for increasing search engine visibility and your net traffic
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