on TV is a huge puzzle with 210 pieces where no two television
markets are identical. Currently the top markets - New York,
Los Angeles, Chicago, Philadelphia, and Boston - comprise
20% of Total U.S. TV Households. As all markets continue
to grow, advertisers need to select as many pieces of the
puzzle necessary to convey their strategy.
have done extensive research on demographics, employment, cable
TV penetration and other key info to locate the best markets
to start with and the best ways to carry out our overall strategy.
We're taking a "scientific" approach to our campaign,
starting with small tests and building from there. As our budget
increases our potential market expands and traffic flow increases
to member sites.
posted some of our findings below for your information.
Top Five Markets In 04/05: New York, Los Angeles, Chicago,
Philadelphia, & Boston (Manchester) comprise 20%
of Total TV Households.
Twenty-Five Markets comprise practically half of Total TV
(95%) out of Total 210 Markets experienced gains v. five years
ago. New York (+480,720), Atlanta (+284,730), and Dallas-Ft.
Worth (+274,640) demonstrated largest increases.
Five Markets In 2004: New York, Los Angeles, Philadelphia,
Chicago & Boston (Manchester) comprise 21% of Total
Wired Cable TV Households.
(70%) out of Total 210 Markets experienced gains v. five years
ago in Wired Cable TV Households . New York (+875,790), Chicago
(+296,130), and Philadelphia (+282,650) demonstrated largest
2004/2005 Official Broadcast Season Summary (PDF)